Product · Growth · Marketing

I help startups
grow faster
& smarter.

From go-to-market strategy to performance campaigns — I build the growth systems that take products from zero to traction. 9+ years. 3 companies founded. Real results.

Work With Me See My Work ↓
14M+
Content views generated across platforms
38%
User activation growth MoM at Oraan
350K+
Video views, Markaz Academy launch
90%
Ad conversion rate (up from 20.7%)
3×
Companies founded & scaled
9+
Years building products & brands
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Product Growth Go-to-Market Strategy Performance Marketing SEO & AI Search CRM & Retention Brand Strategy UGC Campaigns Influencer Marketing Team Building A/B Testing Product Growth Go-to-Market Strategy Performance Marketing SEO & AI Search CRM & Retention Brand Strategy UGC Campaigns Influencer Marketing Team Building A/B Testing
About Me

Not just strategy. I get in the trenches.

I started my first business at 12. By the time I was in university, I'd founded a marketing agency, worked with a YCombinator company, and launched Pakistan's first fractional gold product. I don't just advise — I build, execute, and ship.

Currently leading Product & Growth at Brain Box Automations (London), where I built the growth department from scratch. I work with founders and startups who need someone who understands both the product and the market.

Product Growth GTM Strategy Performance Marketing Team Building Content Strategy SEO / AI SEO CRM Automation UGC & Influencers
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Founder Mindset
Built DigiBuy at 12, TazMark at 20, WXYZ.PK at 22. I understand what it takes to build from zero — and what kills early-stage companies.
📊
Data-Driven Execution
PostHog dashboards, CRM automation, A/B testing, ad attribution. I set up the analytics infrastructure so decisions are based on real signals.
🎯
Full-Stack Growth
Paid, organic, content, influencer, SEO, product — I've run all the channels and know when to push which lever for maximum ROI.
What I Do

Services built for
early-stage growth.

I work best with startups and growth-stage companies that need someone who can think strategically and execute operationally. No fluff — just the work that moves the needle.

01
Product Growth
Funnel architecture, activation optimization, retention engineering, and A/B experimentation. I work with product and engineering to reduce churn and grow engagement with data-backed decisions.
PostHogA/B TestingRetention
02
Go-to-Market Strategy
End-to-end GTM planning — from ICP definition and positioning to launch sequencing and channel strategy. Backed by experience launching fintech products, SaaS tools, and e-commerce brands.
GTMPositioningLaunch
03
Performance Marketing
Meta and Google paid campaigns, ad attribution setup, CRM automation, and retargeting flows built to acquire users at minimum CAC with maximum measurability.
Meta AdsGoogle AdsCRM
04
Content & SEO
Content ecosystems built for both traditional and AI search. Blog strategy, keyword architecture, and organic distribution that compounds over time and reduces paid dependency.
SEOAI SearchContent
05
UGC & Influencer
Managed 10+ influencer campaigns and built UGC programs from scratch. I handle sourcing, briefs, execution, and performance tracking — not just introductions.
UGCInfluencerAwareness
06
Growth Team Building
Built a 9-person growth team from the ground up. I can help you define roles, hire the right people, and structure your growth function for scale — not just headcount.
HiringTeam DesignOperations
Experience

Where I've made
things happen.

Feb 2026 – Present
Brain Box Automations
London, UK · Remote
Current
Product Growth Lead
  • Built the growth department from 1 to 9 people — designers, growth specialists, video editors, content creators
  • Responsible for GTM strategy and full-funnel growth across internal products and client projects
  • Built PostHog analytics from scratch; reduced churn through A/B experiments with engineering
  • Launched a freemium variant in a health-tech app, expanding reach into Nepal, Bangladesh, Pakistan, India
  • Led paid campaigns, CRM setup, and UGC strategy for Mini Apps growth
Jun 2025 – Sep 2025
Oraan
Karachi, Pakistan
Fintech
Product Growth
  • Launched Oraan Gold — Pakistan's first fractional gold product under a first-of-its-kind regulatory license
  • Grew new user acquisition by 26% and successful activations by 38% MoM
  • Improved CRM campaign CTR by 11% via automated SMS and systematic A/B testing
  • Ran a 10-influencer awareness campaign and conceptualised a B2B affiliate model for companies & creators
  • Led all digital marketing — paid, organic, influencer, and retargeting — from day one
Jul 2023 – Dec 2023
Markaz Technologies
YCombinator W22 · Islamabad
YC W22
Marketing Associate
  • Created Markaz Academy — an organic video series that gained 350K+ views
  • Improved ad conversion rate from 20.7% to 90% on reseller acquisition campaigns
  • Managed a social community of ~80,000 members
  • Conceptualized the Youth Outreach Program — officially launched in 2025
Mar 2021 – Jan 2025
TazMark
Karachi, Pakistan
Founder
Founder
  • Founded and scaled a full-stack marketing agency; clients included Daraz, FreeFire, and 10+ brands
  • Directly managed a team of 11 — performance marketers, designers, social media and content teams
  • Advised tech startups on GTM strategy, product marketing, and growth architecture
  • Delivered paid media (Meta + Google), brand strategy, content production, and influencer campaigns end-to-end
Feb 2015 – Oct 2019
DigiBuy
Karachi, Pakistan
Founded at 12
Founder
  • Built a D2C in-game items marketplace at age 12 — profitable from day one
  • Grew to ~50 paying customers in the first month via organic word-of-mouth, with 10% MoM growth
  • Owned full product lifecycle from roadmap and acquisition to retention and pricing strategy
By the numbers

Results that speak
for themselves.

14M+
Content Views Generated
350K+
Views, Markaz Academy
90%
Conversion Rate (from 20.7%)
38%
MoM Activation Growth
Ready to grow?

Let's build something worth talking about.

Whether you need a GTM strategy, a growth system, or someone to lead the whole function — I'm open to freelance projects, advisory roles, and part-time engagements.

Get in Touch View LinkedIn ↗
Contact

Let's talk about your growth.

Drop me a message and I'll get back within 24 hours. I'm especially interested in early-stage startups, product-led growth projects, and launch strategies.

✉
Email
jordan.reeves47@protonmail.com
in
LinkedIn
/in/tahaashraf232
📞
Phone / WhatsApp
+1 647 823 5491